Learn what Holdy is, how to create your account, and how to set up your first Commit Link from start to finish.
What is Holdy?
Holdy is a buyer protection platform for B2B online deals. It replaces the traditional back-and-forth of contracts, invoices, and deposits with a single Commit Link.
Here's the core idea: the seller creates a deal with a clear scope and price. They send a Commit Link to the buyer. The buyer pays through the link, which locks the funds securely via Stripe. The seller delivers the work, the buyer reviews it, and funds are released.
No contracts to sign, no invoices to chase, no deposits to manage. One link does it all.
Verify your email address by clicking the link we send you.
Complete your profile: business name, country, and preferred currency.
If you plan to receive payments (sellers), connect your Stripe account. Stripe will ask for identity verification and bank details.
Buyers don't need a Stripe account. They just need a payment method (card or iDEAL) to commit to a deal.
Your first deal
As a seller, creating a deal is straightforward:
Click New Deal from your dashboard.
Enter the deal title, description (scope of work), and price.
Choose who pays the Holdy fee: you (seller), the buyer, or split.
Add specific deliverables (what exactly will be delivered).
Set a delivery deadline and revision rounds (optional).
Click Create to generate your Commit Link.
The Commit Link
The Commit Link is the URL you send to your buyer. When they open it, they see:
The deal scope and price
Who they're dealing with (your verified business name)
The delivery timeline
A secure payment form powered by Stripe
Once the buyer pays, the deal is locked. Both parties are now committed: the seller to deliver, the buyer to pay (already done). Funds are held by Stripe until delivery is confirmed.
Delivery & payout
When you've completed the work:
Upload your work per deliverable on the deal page.
The buyer receives a notification to review each item.
The buyer has 7 days per item to accept, request a revision, or reject as missing.
Once all items are accepted (or after 7 days of buyer silence), funds are released to your Stripe account.
Stripe pays out to your bank on the next payout cycle (typically T+2 business days).
Tip: ask your buyer to confirm delivery as soon as they're happy. This speeds up your payout.