Use Case · Content Writing

"Actually, can we change the angle?"

Word count, angle, tone, format, locked at funding. Deliver via Holdy, accept in 7 days, get paid. The post-approval pivot becomes a new Commit Link instead of a free rewrite.

Inside a deal

A copy Commit Link, decoded.

Writing scope is slippery,"around 1500 words on AI in fintech, conversational tone, SEO-friendly" can mean six different things. The Commit Link forces specifics.

Word count: exact. Angle: written down. Outline: included as a deliverable so the angle is signed off before you draft. Format: Google Doc with H2/H3 structure, meta title, meta description. No "I thought we were doing a listicle" arguments.

Every draft you upload is SHA-256 hashed and timestamped. The client gets 7 days to accept. Silence = auto-release.

Commit Link

1500w pillar article,Lumen Fintech

€520

Freelancer → Client

Iris Lange · Lange Copy Lumen Fintech B.V.

Brief & format

  • Topic: "AI underwriting for SMB lenders"
  • Word count: 1500 ±100
  • Tone: B2B, mid-funnel, expert
  • Primary keyword: "AI underwriting platform"

Deliverables (3)

  • Outline (H2/H3, sign-off before draft)
  • Final 1500w article in Google Doc
  • Meta title (60ch) + meta description (155ch)

Revisions

1 round

Deadline

7 days

Fee mode

Seller pays

Auto-settle

7 days

Why this matters

Three pains every copywriter has paid for.

01

The post-approval angle pivot

Outline approved. Draft delivered. Then: "actually, marketing wants us to lead with the customer story instead." Half the article rewritten, no extra pay.

Holdy fix: the outline is its own deliverable. Once accepted, the angle is locked. Want to pivot after draft? That's a new Commit Link, not a free favour.

02

"We were expecting more like 3,000 words"

You delivered 1,500 because that's what the email said. The client remembers it differently. There's no anchor document, just a six-week-old thread.

Holdy fix: word count is a numeric field on the Commit Link. ±100 is the tolerance. The signed contract is the receipt.

03

Article published, invoice ignored

You see your byline live on their blog. The invoice you sent two months ago is still "with accounting." You're funding their content marketing with a free loan.

Holdy fix: the client funds the Commit Link before you write. They literally cannot publish without accepting, and acceptance triggers payout. No more free loans to Fortune 500s.

Anonymized deal

A recent Holdy copy deal.

Deal size

€650

Word count

1,800

Settle time

8 days

Holdy fee

€42

A B2B HR-tech company hired a freelance copywriter for an 1,800-word thought-leadership piece. Commit Link locked: outline + draft + meta + 1 revision round. Outline approved day 2, draft delivered day 5, single revision used, accepted day 8. Seller-pays mode (€42 fee, deal price net to writer: €608). No back-and-forth, no chasing, no "can we just tweak the intro one more time" creep.

vs. the alternatives

Holdy vs. how copy work usually gets paid.

Direct invoice Contently / Skyword Holdy
Brief locked at funding Email thread Editor mediated Yes, hashed
Outline approval gate If you remember Yes Built-in deliverable
Paid before publish No Yes, platform held Yes, Stripe held
Client relationship Yours Platform-owned Yours
Commission 0% (but unpaid risk) 20–40% margin 5–8% (splittable)

Lock the brief. Skip the rewrite.

Set the outline as its own deliverable, word count as a number, and revisions as a budget. Your next article finishes on the first draft.

Create your first Commit Link

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