Use Case · Logo & brand identity

Get paid for the logo. Not the 14th revision.

Lock the concept count, file formats, and brand guide upfront. When the work matches the brief, the client's payment releases, even if they go quiet.

The brief, locked

A logo Commit Link, decoded.

Every field on the right becomes a rule the deal engine enforces. A fourth concept request? That's a new deal. Client vanishes after concept 3? The link still settles on day 8.

✓ Concept count, file formats, palette, all spec'd before payment
✓ Revisions are a budget, not a courtesy
✓ Deadline pressure is on the client, not on you

Lena Martens

Brand designer

Open

Project

Brand identity · “Ploma” SaaS

Deliverables

✓3 logo concepts (SVG)
✓Final: horizontal + stacked + icon
✓Brand palette (PDF, ≥4 colors)
✓Usage guide (PDF, 1-2 pp)

Revisions

2 rounds

Deadline

14 days

Price

€750

Pay & commit · €750

Holdy holds payment until you confirm delivery

What we've seen

Three ways logo deals implode.

Pain #1

“Can we try a fifth direction?”

You quoted 3 concepts. Mid-project the founder loops in their co-founder, who wants “just one more option.” Then a sister.

Holdy fix: concept count is in the Commit Link. Concept 4 = new deal.

Pain #2

Approval ghosted at 90%

You ship the final files in week 2. The client says “love it, will pay next week”,and never returns. Your invoice ages.

Holdy fix: 7-day auto-settle. Silence releases payment.

Pain #3

Chargeback two months later

Client pays via Stripe directly, gets the logo, then files a chargeback. You scramble for an email trail.

Holdy fix: every upload is SHA-256 hashed and bundled as dispute evidence.

Anonymized deal

Real numbers from a real logo deal.

Deal value

€1,200

Concepts

Settled in

12d

Fee (split 50/50)

€39

A brand designer in Rotterdam closed a logo + identity deal with a Series-A SaaS startup. Tight 4-item brief: 2 concepts → 1 final + 3 variations + palette + guide. Client used both revision rounds early and approved on day 11. Payment landed in the designer's bank the next morning,no follow-up email needed.

vs the alternatives

Why not just invoice them?

Direct invoice

99designs

Holdy

Scope locked at payment

–

Partial

Yes

Auto-settle on silence

–

7-day

Chargeback defence

You

Platform

Automated

Platform commission

15-20%

5-8%

You keep the client

Yes

Send the brief.
Lock the deal.

Your next logo project takes 60 seconds to scope and zero follow-up emails to settle.

Create your first Commit Link

First deal is free · no credit card · cancel anytime